Roast Coffee

These are initial web designs that I came up with for this theoretical San Francisco coffee company. This is a personal project that I worked on, experimenting with techniques and navigation structure for desktop.

The logo is taken from a Turkish ceramic tile, and is meant to be uplifting and warm with elegant detail, contrasted by the sans serif font. My aim was to design a logo with the capacity to be applied to the site in creative ways. The color on the site is primarily through photographs, showcased by a rich brown background.

I used Adobe Illustrator to create these mockups.